The Reinvention Center™
Because You Can Do Better.  And We Can Help.

If you're looking for information on Bruce Abramson's high-end professional offerings, please go to www.bdabramson.com.

Check out the Reinvention Exchange Blog for the basics of reinvention, and the ways that understanding those basics can help you find meaningful, rewarding, lucrative work.

Also, listen to Bruce Abramson's talk, "Infinite Play, Emergent Behavior, and Reinvention,” a translation of some basic economic concepts central to reinvention and entrepreneurship personal development/new age language.


The Reinvention Center is a new concept for a new economic climate: a novel combination of existing ideas under a single umbrella.  The overall vision is of an entrepreneurial community providing each of its members with the social and emotional support necessary to enable risk-taking in the pursuit of fulfilling, meaningful, independent work.  On November 20, 2008, the San Francisco Jazz Heritage Center hosted the first public announcement of The Reinvention Center.  While the location was largely a matter of fortunate circumstance, it is nevertheless symbolic.  Like jazz, the concept of "reinvention" draws upon numerous strands of philosophy, psychology, economics, technology, finance, management, and law--ranging from those taught in our finest traditional universities and professional schools to those experienced in non-traditional personal development workshops--to generate a uniquely American approach to freedom, mobility, prosperity, and "doing well by doing good."  Every component of The Reinvention Center relates to the highest of all social goals: enabling individuals to maximize the value that they confer upon society.  In more prosaic terms, we will help our members create fulfilling work that enhances both their own lives and the lives of their customers or clients.

In practical terms, The Reinvention Center will include:

  1. A physical presence, initially in San Francisco, where a few reinventors live, several entrepreneurs work, and a community of networkers enjoy lectures, workshops, parties, and the freedom to choose their own levels of participation as members of our professional/social community.
  2. A web presence to help us grow the community beyond those who spend their time in San Francisco.
  3. Reinvention Counselors who tailor personalized programs of legal guidance, strategic direction, business coaching, and entrepreneurial inspiration for our members.
  4. Incubation services to help a selected number of entrepreneurs turn their ideas into lucrative businesses.
  5. A co-working program to invite solo entrepreneurs who miss the social element of office life into our space, in ways that increase their productivity, their happiness, and our environment.
  6. A network of providers available to our members at discounted prices and/or service exchanges.
  7. A series of networking parties, lectures, and workshops on topics of interest to our members.
  8. An opportunity to participate in an emerging body of philosophical discussions and practical lessons about the role that meaningful work can play in both sustainable economic growth and personal development.

The Reinvention Center will be more than simply a consulting firm or a co-working facility.  It will address an anomaly of the industrial age as we continue our growth into the global information age:  In traditional societies, clans, tribes, villages, or churches provided their members with social, emotional, and spiritual support.  Individual sustenance and material welfare rested primarily with the individual, though many of the more advanced collectives imposed obligations on the rich to care for the poor.  Industrial urbanization inverted the equation.  All of a sudden, large paternalistic entities like employers and governments assumed primary responsibility for sustenance.  Basic material welfare became a right of the poor rather than an obligation of the rich.  And social, emotional, and spiritual support became free choices left to the discretion of the individual.  In the modern world--and in particular in the world of educated urbanites who opt out of membership in traditional religious, fraternal, or political organizations--communal social, emotional, and spiritual support is rare.  To many, it seems divorced from, if not antithetical to, professional and financial success.  In economic downturns, when many who have tied their self-worths to financial success feel themselves deflating in numerous senses, that lack of support can become glaring.  That deflation, in turn, feeds upon itself, as potential employers and clients shun underconfident professionals.  The Reinvention Center is out to break that cycle by recognizing that social confidence, professional fulfillment, and financial success are inherently intertwined.  They are all parts of you


At The Reinvention Center, we believe in you.  We believe that wherever you may be in life, you can do better.  And we can help.



This website is primarily a placeholder for greater things soon to come.  The Reinvention Center is a business in formation.  If the ideas excite you enough for you to want to help shape the emerging venture, or if you are interested in any of our current offerings, please contact our founder, Bruce Abramson, Ph.D., J.D., via e-mail to
TheReinventionCenter at gmail dotcom


In the meantime, please check back often for updates.  The description and offerings above are current as of 1/13/09.
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